Summary
13 takeaways from 13 signup pages:
…and only use a handful of these at the same time. Most signup pages are deliberately very clean and simple.
Salesforce
Salesforce lets you “connect to your customers in a whole new way with the world’s #1 CRM platform.”
The signup page
Title, CTA text & color and background
| Title | Start your free trial today |
| CTA text | START MY FREE TRIAL |
| CTA color | Purple, #5457ff |
| Background color | Dark blue, 215CA0 |
Notes
- “No credit card required, no software to install.” Insuring the customer that signing up is hassle-free
- Show phone number for leads wanting to talk to an “expert”
- Displaying security/privacy certificates to build trust, DigiCert by Norton and TRUSTe by TrustArc
Sleeknote
Sleeknote lets you “Engage Your Visitors with On-Site Messages”
The signup page
Title, CTA text & color and background
| Title | Try Sleeknote for Free |
| CTA text | Create Free Account |
| CTA color | Purple, #5457ff |
| Background color | White/grey |
Notes
- 4 selling points: “all included” and “unlimited number…” + a sentence telling us that there is much more
- Number of customers from x countries, telling us they are a global company
- Also showcasing the logos of their biggest customers
- They highlight how long the trial is (7 days)
- No credit card required
Unbounce
Unbounce is a tool that helps you “Design Beautiful Landing Pages That Convert More”
The signup page
Title, CTA text & color and background
| Title | Create your (name of product) account |
| CTA text | Sign Up with Email |
| CTA color | Dark blue, #0033ff |
| Background color | White |
Notes
- Frequently asked questions section with the top 3 most common questions for the trial account
- 4 most important features of the selected plan, available by drop down
- Shows the price you need to pay after the free trial, price in green color to feel cheaper
- 2 certificates for building trust, indicating they are SSL secure and GDPR compliant
- The CTA color is actually a variable, not hard coded
- Easy changing of pricing plan
Hubspot
Hubspot “helps thousands of companies grow better every year.”
The signup form
Title, CTA text & color and background
| Title | Create your free account |
| CTA text | Next |
| CTA color | Orange #ff7a59 |
| Background color | White/blue |
Notes
- Very simple page, almost no information
- Company one-liner: “Hubspot helps thousands of companies grow better every year”
- “Free forever. No credit card needed”
- Reassuring that they are committed to protecting your privacy
ClickFunnels
ClickFunnels: “Enabling People To Grow Their Companies Through Sales Funnels”
The signup page
Title, CTA text & color and background
| Title | ClickFunnels: Enabling People To Grow Their Companies Through Sales Funnels |
| CTA text | Start Building My First Funnel! |
| CTA color | Blue #036eeb |
| Background color | White |
Notes
- Their main selling point is very clear
- Long quote from a happy customer
- It is obvious how many steps there are left to complete the signup process
- Emphasise “FREE” 14 day trial
- Makes it easy to sign up: “No contracts. Downgrade or cancel your account anytime with a single click from your dashboard”
Splunk
Splunk “makes it simple to collect, analyze and act upon the untapped value of the big data generated by your technology infrastructure, security systems and business applications”
The signup page
Title, CTA text & color and background
| Title | Name of product |
| CTA text | Create your account |
| CTA color | Purple/pink #E20082 |
| Background color | White |
Notes
- Good introduction text about what Splunk enables you to do
- 4 selling points focused on functionality, elaborated
Zapier
Zapier give you the tools to “automate your work”
The signup page
Title, CTA text & color and background
| Title | Join millions worldwide who automate their work using Zapier |
| CTA text | Sign Up |
| CTA color | Orange, #ff4a00 |
| Background color | White |
Notes
- Big, bold title and 3 most important selling points
- Builds trust by telling you Zapier have millions of users worldwide
- Specifies number of days in free trial
- 3 ways of signing up
Slack
Slack “brings the team together, wherever you are”
The signup page
Title, CTA text & color and background
| Title | Try Slack with your team, for free |
| CTA text | + Create a Slack Workspace |
| CTA color | White |
| Background color | White |
Notes
- No selling points
- Obviously a lot of users are trying to create workspaces even though their company already have one
Adobe
Adobe Creative Cloud is a “collection of 20+ apps and services for photography, design, video, web, UX and more”
The signup page
Title, CTA text & color and background
| Title | Start your free 7-day trial |
| CTA text | Start free trial |
| CTA color | Blue #0d66d0 |
| Background color | White/Light grey |
Notes
- Very simple layout
- Namedrops the 3 seemingly most popular apps (Photoshop, Illustrator and Adobe XD)
- 4 additional selling points in addition to the main product
- Specified pricing information
Mailchimp
Mailchimp lets you “Engage your customers. Build your brand.”
The signup page
Title, CTA text & color and background
| Title | Welcome to Mailchimp |
| CTA text | Sign Up |
| CTA color | Bluish green #007c89 |
| Background color | Light grey |
Notes
- Very little information except a great text: “Find your people. Engage your customers. Build your brand. Do it all with Mailchimp’s Marketing Platform.”
Twilio
Twilio lets you “Engage customers on any channel, any time.”
The signup page
Title, CTA text & color and background
| Title | Get started with a free Twilio account. No credit card required. |
| CTA text | Start your free trial |
| CTA color | Red #f22f46 |
| Background color | Red and blue, gradient |
Notes
- 7 most important selling points, focused on functionality
- Lots of colors
- Elegant design
- I want to push the red button
Atlassian/Jira
Atlassian “make tools like Jira and Trello that are used by thousands of teams worldwide.”
The signup page
Title, CTA text & color and background
| Title | Name of product |
| CTA text | Agree and sign up |
| CTA color | Blue #0052cc |
| Background color | White |
Notes
- Specifies “no credit card required”
- 4 benefits for the free account
Piesync
Piesync gives you the ability to “Keep you customer data in sync across all your business apps, two-ways and in real time.”
The signup page
Title, CTA text & color and background
| Title | Connect your apps. Empower your business. |
| CTA text | Next |
| CTA color | Blue #006be6 |
| Background color | Bluish grey |
Notes
- 3 selling points, one for functionality and two for purchase decision
- One customer testimonial
- Highlights free trial duration twice
- No credit card required
If you appreciated this post, you’ll probably also want to check out Sunsama’s brilliang welcome email series.