Categories
Conversion optimization Ecommerce Marketing

8 email signup strategies from a industry leader

Notes from a recent webinar on signup strategies from Sleeknote and Hello Retail. Watch the whole webinar here. These strategies and best practices is based on the entirety of Sleeknotes customers, and is therefore building upon an enormous amount of data (10.2 billion visitors according to their stats).

  • Using an image in a pop-up doubles the conversion rate
  • When using a time trigger to display a pop-up, 8 seconds is found to be the “golden” delay time
  • When using screen scrolling as a trigger, 38% is the sweet spot
  • Using a countdown timer in your pop-up is shown to increase conversion rates 4x
  • When it comes to number of input fields in a pop-up form (email, name, company etc), the conversion rates per input field is as follows:
Number of input fieldsConversion rate
13.2%
23.3%
31.1%
40.9%
50.8%
  • Use a two-step pop-up to capture multiple fields from the user. For example, in step one you ask for only the email, and in step nr 2 you ask for name/gender/age etc. 76% of those who complete the first step completes the second step
  • An underused feature of Sleeknote is to make a trigger based on data layers in Google Tag Manager. You can for example make a pop-up trigger based on shopping cart value. They showed an example of an e-commerce store selling wine, doing a trigger split: When a user had items in their shopping cart and about to leave the site, an exit intent pop-up would trigger, that also considered the shopping cart value. For shopping carts with a value under X, the pop-up would read something like “finish your order and join our competition for a bottle of this nice wine.” For shopping carts with a value over X, the pop-up would read “finish your order now and get this bottle for free.”
  • Another feature that Sleeknote thought was underused was to set triggers based on opening hours. For example, in opening hours you could have a pop-up with “call us now on this number”, but outside the opening hours it could say “leave a message and we will contact you shortly”

Want to learn more? Sleeknote runs a very interesting blog, covering pretty much every aspect of creating successfull pop-up campaigns.

Categories
Conversion optimization Marketing

Analysis of 13 signup pages

Summary

13 takeaways from 13 signup pages:

  • Make the “No credit card required” very visible
  • Show the key selling point for the software in a one-liner
  • Highlight the most important functionality
  • Display the length of the trial period in number of days
  • Show the benefits during the trial period in addition to the main product
  • Showcase number of customers
  • Showcase biggest clients with logos
  • Show certificates to build trust
  • Use a white or grey background color
  • Use strong color (red, blue, orange) on call-to-action (CTA) buttons
  • Phone number or chat for on-the-verge customers
  • Include a FAQ-section
  • Use a quote from a happy customer

…and only use a handful of these at the same time. Most signup pages are deliberately very clean and simple.


Salesforce

Salesforce lets you “connect to your customers in a whole new way with the world’s #1 CRM platform.”

The signup page

Title, CTA text & color and background

TitleStart your free trial today
CTA textSTART MY FREE TRIAL
CTA colorPurple, #5457ff
Background colorDark blue, 215CA0

Notes

  • “No credit card required, no software to install.” Insuring the customer that signing up is hassle-free
  • Show phone number for leads wanting to talk to an “expert”
  • Displaying security/privacy certificates to build trust, DigiCert by Norton and TRUSTe by TrustArc

Sleeknote

Sleeknote lets you “Engage Your Visitors with On-Site Messages”

The signup page

Title, CTA text & color and background

TitleTry Sleeknote for Free
CTA textCreate Free Account
CTA colorPurple, #5457ff
Background colorWhite/grey

Notes

  • 4 selling points: “all included” and “unlimited number…” + a sentence telling us that there is much more
  • Number of customers from x countries, telling us they are a global company
  • Also showcasing the logos of their biggest customers
  • They highlight how long the trial is (7 days)
  • No credit card required

Unbounce

Unbounce is a tool that helps you “Design Beautiful Landing Pages That Convert More”

The signup page

Title, CTA text & color and background

TitleCreate your (name of product) account
CTA textSign Up with Email
CTA colorDark blue, #0033ff
Background colorWhite

Notes

  • Frequently asked questions section with the top 3 most common questions for the trial account
  • 4 most important features of the selected plan, available by drop down
  • Shows the price you need to pay after the free trial, price in green color to feel cheaper
  • 2 certificates for building trust, indicating they are SSL secure and GDPR compliant
  • The CTA color is actually a variable, not hard coded
  • Easy changing of pricing plan

Hubspot

Hubspot “helps thousands of companies grow better every year.”

The signup form

Title, CTA text & color and background

TitleCreate your free account
CTA textNext
CTA colorOrange #ff7a59
Background colorWhite/blue

Notes

  • Very simple page, almost no information
  • Company one-liner: “Hubspot helps thousands of companies grow better every year”
  • “Free forever. No credit card needed”
  • Reassuring that they are committed to protecting your privacy

ClickFunnels

ClickFunnels: “Enabling People To Grow Their Companies Through Sales Funnels”

The signup page

Title, CTA text & color and background

TitleClickFunnels: Enabling People To Grow Their Companies Through Sales Funnels
CTA textStart Building My First Funnel!
CTA colorBlue #036eeb
Background colorWhite

Notes

  • Their main selling point is very clear
  • Long quote from a happy customer
  • It is obvious how many steps there are left to complete the signup process
  • Emphasise “FREE” 14 day trial
  • Makes it easy to sign up: “No contracts. Downgrade or cancel your account anytime with a single click from your dashboard”

Splunk

Splunk “makes it simple to collect, analyze and act upon the untapped value of the big data generated by your technology infrastructure, security systems and business applications”

The signup page

Title, CTA text & color and background

TitleName of product
CTA textCreate your account
CTA colorPurple/pink #E20082
Background colorWhite

Notes

  • Good introduction text about what Splunk enables you to do
  • 4 selling points focused on functionality, elaborated

Zapier

Zapier give you the tools to “automate your work”

The signup page

Title, CTA text & color and background

TitleJoin millions worldwide who automate their work using Zapier
CTA textSign Up
CTA colorOrange, #ff4a00
Background colorWhite

Notes

  • Big, bold title and 3 most important selling points
  • Builds trust by telling you Zapier have millions of users worldwide
  • Specifies number of days in free trial
  • 3 ways of signing up

Slack

Slack “brings the team together, wherever you are”

The signup page

Title, CTA text & color and background

TitleTry Slack with your team, for free
CTA text+ Create a Slack Workspace
CTA colorWhite
Background colorWhite

Notes

  • No selling points
  • Obviously a lot of users are trying to create workspaces even though their company already have one

Adobe

Adobe Creative Cloud is a “collection of 20+ apps and services for photography, design, video, web, UX and more”

The signup page

Title, CTA text & color and background

TitleStart your free 7-day trial
CTA textStart free trial
CTA colorBlue #0d66d0
Background colorWhite/Light grey

Notes

  • Very simple layout
  • Namedrops the 3 seemingly most popular apps (Photoshop, Illustrator and Adobe XD)
  • 4 additional selling points in addition to the main product
  • Specified pricing information

Mailchimp

Mailchimp lets you “Engage your customers. Build your brand.”

The signup page

Title, CTA text & color and background

TitleWelcome to Mailchimp
CTA textSign Up
CTA colorBluish green #007c89
Background colorLight grey

Notes

  • Very little information except a great text: “Find your people. Engage your customers. Build your brand. Do it all with Mailchimp’s Marketing Platform.”

Twilio

Twilio lets you “Engage customers on any channel, any time.”

The signup page

Title, CTA text & color and background

TitleGet started with a free Twilio account. No credit card required.
CTA textStart your free trial
CTA colorRed #f22f46
Background colorRed and blue, gradient

Notes

  • 7 most important selling points, focused on functionality
  • Lots of colors
  • Elegant design
  • I want to push the red button

Atlassian/Jira

Atlassian “make tools like Jira and Trello that are used by thousands of teams worldwide.”

The signup page

Title, CTA text & color and background

TitleName of product
CTA textAgree and sign up
CTA colorBlue #0052cc
Background colorWhite

Notes

  • Specifies “no credit card required”
  • 4 benefits for the free account

Piesync

Piesync gives you the ability to “Keep you customer data in sync across all your business apps, two-ways and in real time.”

The signup page

Title, CTA text & color and background

TitleConnect your apps. Empower your business.
CTA textNext
CTA colorBlue #006be6
Background colorBluish grey

Notes

  • 3 selling points, one for functionality and two for purchase decision
  • One customer testimonial
  • Highlights free trial duration twice
  • No credit card required

If you appreciated this post, you’ll probably also want to check out Sunsama’s brilliang welcome email series.

Categories
email marketing Marketing

Sunsama’s brilliant welcome email series

One example of a great welcome series is Sunsama. Sunsama is a “daily task manager for elite professionals”, and uses the welcome series creatively to explain how their tool will make your life easier and more effective. It accomplishes several things:

  • It delivers actually interesting content for the user
  • Connects the ideas and concepts to its product
  • Great tone of voice: Directly from the “founder and CEO”, but written in a very down-to-earth, friendly tone: “Even though this ends our formal correspondence, if you ever need anything, know that I’m here for you.
  • Delivers easy-to-apply tips for their tool

The welcome series consists of 10 emails, which could seem too much. However, by delivering great content and keeping it short, it does not matter that its long. The numbering of the emails in each subject (1/10, 2/10 etc) is also a great way of communicating that this is not something that will continue forever. Here it is:


Plan your day (1/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

This custom workflow will walk you through picking out what you’re going to work on today, and help you focus your attention on the work that actually matters (and that you have time for).

I’ll check in with you each morning for the next two weeks and share this gentle reminder and a suggestion on how you can get the most out of your limited time each day. And please feel free to reply with thoughts, questions or a thumbs up to the ideas I’ll be sharing. My favorite e-mails in my inbox are responses (even short ones) to these e-mails 🙂

Have a great day today.

Ashutosh
Founder and CEO, Sunsama
I share thoughts on work on Twitter

P.S. We’ll send $25 in credit your way for each friend you send our way. Send and track your referrals from here.


Focus (2/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

Over the next few days, I’ll be sharing ideas and writings that have reshaped how I think about my daily work and inspired many of the product decisions we made while designing Sunsama.

Here’s one from Sam Altman on How to Be Successful:

“Focus is a force multiplier on work.

Almost everyone I’ve ever met would be well-served by spending more time thinking about what to focus on. It is much more important to work on the right thing than it is to work many hours. Most people waste most of their time on stuff that doesn’t matter.

Once you have figured out what to do, be unstoppable about getting your small handful of priorities accomplished quickly. I have yet to meet a slow-moving person who is very successful.”

Your daily planning ritual in Sunsama is the force multiplier you’ll use every single day to make sure you work on what’s important. This is your chance each day to decide what work moves you forward and what is just bullshit.


Bullshit (3/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

In Paul Graham’s essay “Life’s Too Short” he writes about pruning bullshit from his life.

“When I ask myself what I’ve found life is too short for, the word that pops into my head is “bullshit.” I realize that answer is somewhat tautological. It’s almost the definition of bullshit that it’s the stuff that life is too short for. And yet bullshit does have a distinctive character. There’s something fake about it. It’s the junk food of experience.

If you ask yourself what you spend your time on that’s bullshit, you probably already know the answer. Unnecessary meetings, pointless disputes, bureaucracy, posturing, dealing with other people’s mistakes, traffic jams, addictive but unrewarding pastimes.

Relentlessly prune bullshit, don’t wait to do things that matter, and savor the time you have. That’s what you do when life is short.”

During my daily planning ritual, I strive to prune bullshit from my task list and work day. In fact, the easiest way to accomplish this is to look at each task and ask yourself out loud: “is this bullshit?”. You’ll be surprised at how effective your internal bullshit detector is, as long as you take a moment to use it each day.”


Attention (4/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

Cal Newport explains ‘attention residue’ and the true cost of those ‘quick checks’ of e-mail, messaging and social media in this essay.

“If, like most, you rarely go more than 10 – 15 minutes without a just check, you have effectively put yourself in a persistent state of self-imposed cognitive handicap. The flip side, of course, is to imagine the relative cognitive enhancement that would follow by minimizing this effect.

To put this another way: if you commit to long blocks without any interruption (not even the quickest of glances), you’ll be shocked by how much sharper and productive you feel.”

I use my daily planning ritual to jiu-jitsu my attention. With Sunsama open throughout the day, the task at the top is a gentle reminder of where I should be committing my attention. Once you know where your attention should be, it’s much easier to know when it has wandered and you kick off a virtuous cycle where you become more capable of avoiding the ‘quick check’. That’s why I try to direct my attention positively towards a goal instead of negatively away from distractions i.e. “I will focus my attention on the task at the top of my list” instead of “I will not check e-mail, slack, facebook, etc”.


Burnout (5/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

Working 12 hour days? Take a moment to reflect on Parkinson’s law:

“Work expands so as to fill the time available for its completion”

There is always more work to be done. If you don’t set constraints on how much time you’re going to spend working, your entire day will always be filled with work. When every day becomes consumed by work, you burn out. I learned this the hard way during the first two years I spent working on my startup.

I now use my daily planning ritual to set constraints on how I’m going to work each day. I try not to have more than 2-3 big tasks per day (and a handful of smaller items) so that I can go home before I feel exhausted.

When you say no to work that can’t be done during reasonable working hours you end up saying yes to the work that matters.


Perspective (6/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

As you navigate the minutiae of your daily work, how do you keep the bigger picture of life in balance? Paul Graham answers this question by turning the top five regrets of the dying into these commandments he puts at the top of his todo list:

“Don’t ignore your dreams; don’t work too much; say what you think; cultivate friendships; be happy.”

I made a daily repeating task in Sunsama with the above quote. Each morning, I give myself time to read it and reflect before I start my daily planning ritual. Taking a second to reflect helps me maintain a healthy perspective on my work. There’s no right answer to what you’ll write at the top of your list. Hopefully, the quote above inspires you to craft a reminder that’s meaningful to you.

BTW – if you’re using Sunsama with teammates, make sure to tag this task into a private channel so it stays personal!


Rest (7/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

We’ve spoken a lot about planning work. Today, I want to talk about the importance of carving out time to rejuvenate yourself with deliberate non-work.

My favorite part of the work week is when Travis (co-founder) and I start our Friday late because we start the day with a walk in the forest. I’ll admit the first time I did it, I felt guilty about working a shorter day as a result. What I quickly realized was that I got a lot more done on days I went on forest walks even with the limited hours.

We still hold on to antiquated ideas of productivity that come out of the industrial revolution. If you do cognitively demanding and creative work it should be obvious that your output is not directly a function of your hours worked and that deliberate non-work can help you work better.

As you go through your daily planning ritual today, my challenge to you is to block off an hour (during normal business hours) to do something that rejuvenates you. Here are my favorites if you need inspiration: walk in the woods, read a novel, call a loved one, play basketball or head to a cafe and sip on some coffee and long-form articles. Feel free to write me back with what you do, I’m always on the lookout for new ideas 🙂


Deep work (8/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

Paul Graham observes that when you actually need to get work done you need uninterrupted chunks of time.

“When you’re operating on the maker’s schedule, meetings are a disaster. A single meeting can blow a whole afternoon, by breaking it into two pieces each too small to do anything hard in. Plus you have to remember to go to the meeting. That’s no problem for someone on the manager’s schedule. There’s always something coming on the next hour; the only question is what. But when someone on the maker’s schedule has a meeting, they have to think about it.”

Whether you’re a maker or a manager when you want to get something done you need to carve out time. As you go through your daily planning ritual try and block off a few hours on your calendar for deep work. Make the most of this precious block of time by closing your e-mail, Slack and messaging.


Output (9/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

Does this sound familiar to you: you go to work, work for a while until you’re mentally exhausted, look at the clock, see it’s only 3pm, but instead of just going home, you sit at your desk and ‘pretend work’ for another few hours?

You have been the victim of Goodhart’s law, which states:

“When a measure becomes a target, it ceases to be a good measure.”

The problem is, instead of your performance being measured by your actual output at work, your performance is often measured by how many hours you appear to be working. This creates the perverse incentive for you to act like a work prisoner, unable to go home even though you’ve made good progress.

During my daily planning ritual I defend myself from this by planning my day and measuring my performance not by how long I want to work, but what output I want to achieve at the end of the day.

If I finish up my goals for the day by 3pm, I go home. Since my team also uses Sunsama, they can see my output for the day and know I’m heading home because I got a lot done.


Sustain (10/10)

Good morning name,

It’s time to plan your work for today in Sunsama.

From here on out, it’ll be up to you to follow your daily planning ritual. Now that you’ve taken the hardest first few steps, you have all the tools you need to sustain your practice.

If there’s one thing I’ve learned over the past five years of building Sunsama, it’s how to sustain even when it feels like the winds of fate howl tirelessly against you. As long as you’re able to keep making progress bit by bit, day after day, you will always find yourself further than when you started, even (especially) when your ambitions seem far out of reach.

I hope you will continue your daily planning ritual to sustain the pursuit of your own ambitions, without becoming too tired or discouraged along the way.

Even though this ends our formal correspondence, if you ever need anything, know that I’m here for you.


Click here to visit Sunsama.com

Categories
Marketing

How to get certified in Google Analytics

Looking to spice up your LinkedIn profile? Then, a Google Analytics certification may be a smart choice. It is free, relatively easy to do and relevant to a wide range of professions. Being certified takes a total of about 5 hours (4 hours of course videos and 1 hour exam). You obviously need basic to moderate knowledge about the functionality of Google Analytics. Here’s a quick guide:

  1. Go to this link
  2. Click on “Google Analytics”
  3. Click “Google Analytics Individual Qualification” and follow the guidance

Then you can look through the course videos and finally take the exam. It results in a certificate that you can use on LinkedIn:

  1. Log into your profile on LinkedIn, and click “add profile section” beneath your profile photo
  2. Accomplishments -> Certifications
  3. Fill in the information from the certification you received

Thats it! With a few simple steps you now have a slightly more interesting CV.

Categories
Marketing

Collab

“Collab” er et uttrykk artister har brukt i Ă„revis. Det er en forkortelse for collaboration, samarbeid. DrĂžssevis av musikere har med suksess samarbeidet om Ă„ lage sanger. Dersom du kun gĂ„r til verks med “meg, meg, meg!“, nĂ„r du kun den bittelille gruppen av folk som bryr seg om deg. Samarbeider du med andre, nĂ„r du deres fĂžlgere ogsĂ„. Det har artister skjĂžnt i Ă„revis. Videoen under er et godt eksempel: To av mine gode venner, Anders Dahlberg og Mads Veslelia, lager helt forskjellig type musikk. Likevel har de klart Ă„ lage et knallgodt produkt sammen.

Kanskje dette er noe bedrifter kan ta etter? Samarbeide om Ă„ lage godt innhold og gode reklamer?

To bedrifter som bruker dette for alt det er verdt er GoPro og Red Bull. Merkene utfyller hverandre som hÄnd i hanske: Begge har ekstremsport som fokus, og de gÄr pÄ ingen mÄte i veien for hverandre.

Et annet eksempel er RED, produsenten av noen av verdens beste videokameraer. De har laget en videoserie med 3 minutter lange snutter, hvor de intervjuer regissÞrer og videoprodusenter som bruker kamerautstyret deres. I videoene frontes fÞrst og fremst andre merker, og det er veldig lite fokus pÄ Ä pushe produkter. Dermed blir videoene interessante Ä se, og RED fÄr frontet navnet sitt og hva de stÄr for.

Categories
Marketing One Man Army

MarkedsfÞring pÄ Snapchat?

En av mine beste kompiser, Mads Veslelia, er rapper. Det Ă„ vĂŠre norsk musiker uten sponsoravtaler er ikke veldig lukrativt, og man mĂ„ vĂŠre kreativ for Ă„ fĂ„ spredd musikken sin til potensielle fans. Der Mads kommer til kort med lite penger Ă„ bruke pĂ„ markedsfĂžring, gjĂžr han opp for med kreativitet og smart bruk av Facebook, SnapChat, Instagram og Youtube. Han har aldri rĂžrt en markedsfĂžringsbok, og antagelig aldri hĂžrt ordet “innholdsmarkedsfĂžring” eller “content marketing”. Det han derimot vet, er “hvordan kidsa bruker sosiale medier”. Det er mange likhetstrekk mellom en soloartist og en liten bedrift, sĂ„ her er litt inspirasjon:

 

facebook-logo

Sakte men sikkert har Facebookgruppen hans vokst fra 0 til 2300 fĂžlgere. Her deler han alt fra nye lĂ„ter og konsertinfo, til “behind the scenes” bilder av bĂ„de musikkvideoer og lĂ„tproduksjon. Noe av det han er flink pĂ„ er Ă„ snakke med fĂžlgerne sine, diskutere og faktisk ha en dialog begge veier. Ikke bare spy ut “ny lĂ„t, check it out“. I disse dager kjĂžrer han en “kampanje” der han deler tankeprosessene bak lĂ„tene pĂ„ sitt nye album. Men ikke uten en bekreftelse fra fĂžlgerne…

 

Screen Shot 2014-01-30 at 14.30.39


 

instagrapng

For en uke siden sendte han ut signerte stickers fra det nyeste albumet sitt, “Paranormal”. Det resulterte i mange takknemlige fĂžlgere, og jeg tror samtlige delte bildet pĂ„ Instagram, Snapchat og/eller Facebook.

Screen Shot 2014-01-30 at 16.34.52

Screen Shot 2014-01-30 at 16.34.32

 

Screen Shot 2014-01-30 at 16.23.51


snapchat-logo

Snapchat har mange muligheter, men da mÄ man vÊre litt kreativ. Synes det var en veldig stilig idé Ä sende ut preview av ny lÄt til de som Þnsket.

Screen Shot 2014-01-30 at 14.27.01

 

Som han selv sier: “Jeg tror jeg fikk rundt 20-25 nye snapfriends, over 100 views pĂ„ snappen og en god del tilbakemeldinger. Tror folk fĂžler seg litt mer “spesiell” nĂ„r de vet at ikke alle har hĂžrt og nĂ„r man setter en dato/tid pĂ„ ting, dont u think?


 

youtube-logo

Musikkvideoer er et av artistenes beste vĂ„pen for Ă„ spre musikken sin, og det er her Mads kanskje har brukt mesteparten av tiden sin. Jeg har selv vĂŠrt med Ă„ produsere flere av videoene hans, men han har skrudd sammen noen selv. SĂŠrlig “Mama” nedenfor er et flott eksempel pĂ„ at du ikke trenger dyre produksjoner for Ă„ lage gode videoer. Her fant han fram en mengde tapes fra da han var ung, og klippet sammen pĂ„ egenhĂ„nd.

Categories
Marketing

MarkedsfĂžring – mye jobb

PÄ fredag fikk jeg en hyggelig telefon. Hege fra Talentjakten lurte pÄ om jeg kunne holde en liten presentasjon om blogg, med fokus pÄ hvordan man kan bruke det i bedrift og i personlig merkevarebygging. Talentjakten er en liten gruppe utvalgte eliteelever fra sÞrlandet som blir videreutviklet og trent til Ä bli enda dyktigere. Les mer om dem her.

Jeg sa selvfÞlgelig ja. Om man klarer Ä framstÄ kompetent og fÄr tillit fra morgendagens ledere er ikke det noe Ä kimse av. I tillegg er det en god mulighet til Ä markedsfÞre Blogit. Men det er mye jobb.

For Ä gjÞre det skikkelig, mÄ vi aller fÞrst lage en god presentasjon pÄ kort tid. Takk gud for Graphic River, som selger profesjonelle maler for presentasjoner. Det Ä lage en god powerpoint er i seg selv tidkrevende. Deretter mÄ den tilpasses for Ä kunne legges ut pÄ Slideshare.net, slik at den blir tilgjengelig for verden og sÞkbar. Vi skal filme foredraget, slik at hele klippet (eller flere deler av det) kan legges ut pÄ bÄde Youtube og blogg. Utvalgte slides legges ut pÄ Pinterest.

En slide fra morgendagens presentasjon:

Det tar mye tid og jobb, men om det gjĂžres riktig er det en flott mĂ„te Ă„ tiltrekke seg nye kunder. Det er mange som bruker steder som SlideShare, Pinterest og Youtube til Ă„ sĂžke etter info. Om vi klarer Ă„ fĂ„ Blogit til Ă„ komme hĂžyt nĂ„r man sĂžker pĂ„ ord rundt “blogg” og “markedsfĂžring”, har det en stor verdi.

PÄ videregÄende trodde jeg at markedsfÞring var en lite krevende jobb. Bare kjÞpe sÞkeord pÄ Google, og fÄ et budsjett til Ä handle TV-spots og helsider i ulike magasiner. Men neida, man mÄ faktisk jobbe!

 

Categories
Marketing

Fantasy Football – en genistrek

Et av de mest geniale trekkene innen markedsfÞring jeg vet om, er Fantasy Premier League. For de uinnvidde skal du sette opp ditt eget lag, ved Ä benytte spillere fra Premier League. De fÄr poeng etter hvordan de gjÞr det i virkelighetens liga, om de f.eks scrorer, ikke slipper inn mÄl etc. Du kan lage egne ligaer, og dermed konkurrere mot vennene dine.

For fotballentusiaster er dette naturlig nok veldig gĂžy. De aller fleste elsker Ă„ teste kunnskapene sine i praksis. Det som derimot er mer overraskende, er hvor mange som har begynt Ă„ like fotball pga spillet.

 

Slik ser Fantasylaget mitt ut.
Slik ser Fantasylaget mitt ut.

 

Min venn Vegard kunne nevne totalt 18 fotballspillere for et Ă„rs tid siden. NĂ„ sjekker han terminlisten mange uker fram i tid, og sjekker sannsynligheten pĂ„ hvorvidt AgĂŒero starter neste kamp eller ikke.

KjÊresten min, Thea, har begynt Ä like Ä fÞlge med pÄ kampene pÄ TV. Og hun synes det er veldig stas Ä ligge 60 poeng over meg. Hun har ogsÄ skrevet et innlegg om Fantasy pÄ bloggen sin.

For min del har det blitt mye mer interessant Ă„ fĂžlge andre kamper enn kun Liverpool, og gjĂžr at jeg ser mer Premier League enn tidligere.

Kort og godt, et tiltak som tiltrekker nye fans, og gjÞr det bedre for de eksisterende. Et strÄlende eksempel pÄ innholdsmarkedsfÞring, hvor man lager et produkt folk oppsÞker selv, uten at man mÄ spamme og tvinge det pÄ dem.

Lenger blir ikke dette innlegget. NÄ er det straks klart for ny runde, og jeg mÄ ta igjen noen titalls poeng pÄ bÄde Vegard og Thea!

 

Categories
Marketing

Managing Content Marketing

Forfatter: Joe Pulizzi.

Beskrivelse. 

Mr Joe er en av guruene innenfor content marketing. Han har brukt innholdsmarkedsfÞring for Ä skape inntekter til firmaene sine, som tilbyr innholdsmarkedsfÞring. Greit grunnlag for Ä skrive en bok om innholdsmarkedsfÞring, altsÄ.

Categories
Marketing

Visma – eksempel til etterfĂžlgelse

De siste Ärene har det pÄgÄtt en veldig, veldig spennende revolusjon innen markedsfÞring. Fra Ä bruke mest mulig penger pÄ Ä fÄ vist fram logoen sin ved Ä leie andres markedskanaler, bygger nÄ bedrifter sine egne. Her deler de innhold som er nyttig for kundene sine. Innhold de ikke trenger Ä presse opp i ansiktet til folk, men som kundene faktisk oppsÞker selv.